I am a Digital ACD/Art Director/Happy Father based between Vancouver and Dubai. All you need to know is that I work with emerging media.
Always searching for solutions that can adapt traditional content into innovative new communication tools and new technology. I am fascinated with interactive design and how it’s more appealing and mesmerizing to tell interactive stories to people. Every day new technologies come up to make it more fun for us to create such stories and makes it more and more appealing to the people to interact with such stories as well.
As a digital creative, My role is to help create inspiring and challenging conceptual ideas for clients that work in a truly integrated way, both online and offline. I am responsible for the quality of execution and quality of thinking coming up with the best creative solutions achievable within budget.
I am able to effectively visualize concepts and pass them on to designers for them to create the end product, giving direction on photography style, typography, print material and finishing of stock.
My role also allows me to direct Designers on how concepts will be delivered, attend pre-production meets with TV crew and casting sessions and attend all photo shoots and location visits, providing direction to photographers to meet the client’s brief.
My experience in previous agencies allowed me to be an integrated creative working with and being part of an integrated conceptual team yet I am also able to split to work solo.
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